What is the importance of light in RETAIL DISPLAYS ?       

Well-illuminated products can pique customer interest. Achieving this requires the use of LEDs with the right Color Temperature (CCT), Color Rendering Index (CRI), and brightness.

Ceiling and wall-mounted fixtures play a crucial role in helping customers visualize the merchandise. However, for promotional or special items, display counter lights can be used to draw attention. An appealing display should have light fixtures that match, offering varying levels of brightness to highlight specific products effectively.

To achieve accurate color representation and a natural lighting effect, it’s important to choose a light source with a CRI exceeding 90 and the appropriate CCT.